Intel Dropping Pentium Brand

Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup. On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"

Comments

new logo?

[MadJo]

Funny that Slashdot's category image sticks to the age-old logo for Intel.

It's OK to drop Pentium

[saskboy]

I don't mind Intel dropping the Pentium brand. It will just help people I talk to remember that "D" stands for Digital Restrictions Managment in the new Intel computers.

trademarking letters once again?

[SpinJaunt]

I await the day Intel try to trademark the letter D after failing to get i.

Re:Is it wise?

[Vo0k]

Don't worry. To ordinary plebs, you got an Intel inside, and here's your Pentium on that CD, with product key and user manual. Microsoft Pentium Vista, successor to Windows.

1993 called

[missing000]

and they want their joke back.

Ooh Ahhh Wowwww!

[MightyMartian]

Well, I certainly feel better served with a new marketing campaign. I mean, dropping the name "Pentium" must reallllly make those CPUs fly, and boy with the new logo, Intel's product line will just automagically accrue speed, efficiency and reliability.

Am I the only one that thinks all marketers should be locked in a dark dungeon?