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Google To Buy Radio Advertising Firm

Posted by Zonk on from the google-in-your-ear dept.

M3rk1n_Muffl3y writes "According to the BBC Google is buying US radio advertising firm dMarc Broadcasting for an upfront payment of $102m (£58m), rising to a possible $1.14bn by 2009. Interestingly it comes soon after Robert X. Cringely's prediction that Google will soon expand into targetted TV adverts. It looks we are finally beginning to see Google's transition to mainstream media."

1 of 149 comments (clear)

  1. Re:Radio? When will generic-casting be dead? by dada21 · · Score: 5, Interesting

    Actually, you make a very valid point (maybe without realizing it).

    The radio ad-sales people are some of the best I've ever met -- in every market I've been in. Is Google buying up this aggressive sales company in order to accumulate the best sales minds and personalities to use to sell AdWords and other tools to advertisers?

    If you can't hire them away, buy their bosses out.