iTunes Credited with Boosting Primetime Ratings

Posted by samzenpus on Wednesday January 18, 2006 @11:01PM from the the-more-you-watch-the-more-you-watch dept.

grandgator writes "TV Week reports on NBC's claims that iTunes downloads are boosting ratings for their primetime shows. Citing one example 'NBC's "The Office" delivered a 5.1-its highest ratings ever-last Thursday among adults 18 to 49, a bump the network credits in large part to the show's popularity as an iPod download. Such a connection between podcast success and broadcast ratings success is particularly significant because the NBC data is among the first available evidence of what network executives have been gambling on when striking their new media deals-that the new video platforms are additive because they provide more entry points into a show for consumers.'"

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Huh? by MadJo · 2006-01-19 00:32 · Score: 5, Insightful

Okay now this makes absolutely no sense at all. Downloading tv-shows from Bittorrent declined the ratings, but downloading from iTunes actually increases ratings?
How are those two different? (aside from the money factor)

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