Intel Loses Market Share to AMD

diverge_s wrote to mention an article examining Intel's market share loss to AMD in the fourth quarter of 2005. From the article: "Sales of Intel-based desktop PCs fell 22.3 percent during the fourth quarter, according to Current Analysis. As a result, sales of AMD-based desktops took the lead during the pivotal fourth-quarter holiday shopping season. AMD chips were found in 52.5 percent of desktop PCs sold in U.S. retail stores during that period."

Comments

Re:Beige boxes?

[GmAz]

Not really. Bestbuy, CompUSA, Circuit City all have salemen working the floor. I was once a salesman for CompUSA and did rather good at it. 90% of people buy what the salesman tell them to buy. You get people uneducated in the field of computers and look to the salesmen as the "pros". I sold quite a few $4000 systems because I could read the customer. If that person had money, I could sell him on the high end machine no problem. The line "In computers, the old saying 'you get what you pay for' auctually applies". Talk about Hook Line and Sinker. But, you also made money there based on the service plans you sold and was based primarily on a percent of gross sold vs. gross service plan. People wanted to see big numbers on the front of the computer and a low price tag. AMD machines reigned. Espically since I set them up with the AMD machine right next to its Intel counterpart. Lower priced machines made me more money as it does every salesman. I think salesmen have figured this out and that is why AMD took that large market share. And guess what, when more AMD machines were pushed out, people started realizing that they were as good as the covited Intel machines. Word spread and customers started looking into AMD and not just saying that they only thing they wanted was Intel because its the only thing they know about computers. Gotta hand it to Intel for the A+ marketing strategy.