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Myware and Spyware

Posted by Zonk on from the choose-but-choose-wisely dept.

smooth wombat writes "A new startup aims to provide you with a piece of software that stores all of your sufing habits. Where you go, how long you stay, how many hours online you spend surfing, etc. Why? So you can then offer that information to companies in exchange for something of value. Seth Goldstein's company is in the early testing stages of a service called Root Vaults which right now only works with Firefox. You can choose whether to send this data to your Root Vault, some other service, or just store it on your computer. There are a few restrictions on the use of this data. From the article: 'Any company that uses this data must agree to four basic principles: the data is the property of the user, it can be moved from one service or device to another at will, it can be exchanged for something of value, and the user has the right to know who is using it and how.'"

2 of 199 comments (clear)

  1. Terms of Service by Mean+Variance · · Score: 3, Interesting
    Any company that uses this data must agree to four basic principles: the data is the property of the user, it can be moved from one service or device to another at will, it can be exchanged for something of value, and the user has the right to know who is using it and how.

    And some company that agrees to this (wink, wink) decides to violate those terms. Then what?

    I'll keep my browsing to myself. I can see this being part of the default install from the IS department at a corporation near you.

  2. Frequent Shopping Card @ Grocery Store by dada21 · · Score: 5, Interesting

    This reminds me of the frequent shopping card you can use at the grocery store. I don't have one of those (I actually just use one of my parent's phone numbers for the discounts).

    I think I'd be happy to trade my browsing patterns in exchange for something. I already don't mind advertisements on websites that I like (and if they have ads that seem interesting to me, I will always not only click the ads but try to make a purchase if I like the product/price.). I don't mind cookies or any of that stuff. I know it is there, and I don't really care what they do with my "information" as I don't have anything to lose in the lifestyle I live.

    I actually support these "invasios of privacy" as they help bring me a better browsing experience when people know what I am looking for and are out there supporting (through AdSense or direct advertising) the content creators I go to every day. I subscribe to /. but I still click links that interest me -- do you? I've made purchases through /. and told the advertiser it was because of slashdot that I found them and that I support them.

    I don't support spyware though, unless I know I can get something out of it. I'd give up all my browsing experience in exchange for a little residual return -- maybe if I knew what ad clicks earned the site, or if I knew that I had an effect on what advertisers would offer me.

    My big hope for AdSense this year is that Google goes beyond contextual targetting, but also finds a way for users to "vote" certain ads up and down based on their identity. I don't need to see some ads, but I'll be happy to support advertisers who know what I want and support the sites I visit.