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First Impressions Count in Website Design

Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions."

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  1. This is NOT a Trupe! RTFA - Original Research by Crisses · · Score: 5, Informative

    This isn't a dupe/trupe. The former article was a synopsis. This one actually gives the real research. I was looking for the original research on the earlier article but I didn't want to pay the publishers for it. This article gives the methods, the pages viewed, the results. That's far better than the first two /. postings!

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