Slashdot Mirror
Has Microsoft 'Solved' Spam?
MsWillow writes to tell us the Seattle PI is running a story looking back at Bill Gates promise to have the spam problem "solved" in two years. Well, it looks like time is up, and the verdict is -- an emphatic "maybe". From the article: "Microsoft says it sees things differently. To "solve" the problem for consumers in the short run doesn't require eliminating spam entirely, said Ryan Hamlin, the general manager who oversees the company's anti-spam programs. Rather, he said, the idea is to contain it to the point that its impact on in-boxes is minor. In that way, Hamlin said, Gates' prediction has come true for people using the right tactics and advanced filtering technology."
Customer with a hotmail address emails me with a question.
I hit reply and give them my answer
A few days later they write me again asking why I haven't responded.
I reply again. They don't get my response. They then get pissed and I lose the sale.
The problem is that Hotmail errs on the side of filtering out too much when you can't even reply to a hotmail user. And many people don't even bother to check their "spam" folders.
I'm no computer engineer, but I would think that merely replying to an email should make it through a spam filter 100% of the time. It's amazing that a company like Microsoft can't hire engineers competent enough to figure that out.
Microsoft and Google and Symantec are not the warriors on the spam battle front. They can do nothing to properly reduce the costs of fighting spam (the costs that the end user doesn't see but definitely pays for). The warriors are us, geeks and techies who know the real solution.
Spam continues to be produced because it is generating income. I like to don my black hat and look at the spam forums and see that there still are people making boatloads of money for little investment. Investing US$10,000 in a spam campaign has net some people US$50,000 in a few months!
Why does spam generate income? Users continue to click. I have e-mail relationships with people all over the world on a daily basis, and it really blows my mind how some very bright people seem to be Internet morons. I honestly believe that the great majority of the world's Internet users have no idea how to properly browse or read e-mail.
Turning off images is a huge step in the right direction (I had already told many people to turn them off if the e-mail programmed allowed it). What other things have you told your friends or family to do to prevent the dreaded "my computer is so slow" phone call? How many times have you EVER clicked spam? The ratio is the answer to the question: teach others proper Internet usage techniques.