Slashdot Mirror

← Back to Stories (view on slashdot.org)

Microsoft Spending $120M To Look Smaller

Posted by CmdrTaco on from the someone-alert-alanis dept.

Ant writes "Seattle Post-Intelligencer reports that Microsoft Corp. will spend $120 million a year on an advertising campaign to fight its image as "a huge American company." That sound you heard while reading the article is my head exploding.

1 of 158 comments (clear)

  1. STFU for once by vectorian798 · · Score: -1, Flamebait

    Here we go - random idiot Linux whores (apologies to the smart non-whore ones) ready to spout out some of the usual nonsense and waiting to be modded up. Look at the number of employees MS has:
    Company Profile for MSFT
    And now look at another company, say...Oracle:
    Company Profile for ORCL

    Something people here need to realize is that Microsoft makes a LOT of products. A whole freakin' lot, in basically every CS area you can think of. Per employee, they churn out quite a bit - the teams for each product are really small (often orders of magnitude smaller than corresponding teams or companies elsewhere).

    Instead of blindly criticizing for all the flaws, why don't you also count all the things they did right.

    And as for the article itself, it is not wrong or particularly amazing that a company spends a lot of money on marketing.