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Microsoft Spending $120M To Look Smaller

Posted by CmdrTaco on Monday January 23, 2006 @11:40AM from the someone-alert-alanis dept.

Ant writes "Seattle Post-Intelligencer reports that Microsoft Corp. will spend $120 million a year on an advertising campaign to fight its image as "a huge American company." That sound you heard while reading the article is my head exploding.

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Been there, done that by Guppy06 · 2006-01-23 11:45 · Score: 4, Insightful

Doesn't sound much different from what Wal-Mart has been trying to do in recent years. And Microsoft actually looks small compared to them.
This is only possible in the US. Err... by Anonymous Coward · 2006-01-23 11:47 · Score: 3, Insightful

Only an American company would spend this much to not look American.
MSN by immorak · 2006-01-23 12:00 · Score: 3, Insightful

Microsoft is always at the end of every computer joke or bad comment. They need to do something.
Well, you know ... by daviddennis · 2006-01-23 12:29 · Score: 3, Insightful

if you have "educational and development projects in 32 countries", doesn't that pretty much prove you're big?

D