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Microsoft Spending $120M To Look Smaller

Posted by CmdrTaco on from the someone-alert-alanis dept.

Ant writes "Seattle Post-Intelligencer reports that Microsoft Corp. will spend $120 million a year on an advertising campaign to fight its image as "a huge American company." That sound you heard while reading the article is my head exploding.

1 of 158 comments (clear)

  1. Been there, done that by Guppy06 · · Score: 4, Insightful

    Doesn't sound much different from what Wal-Mart has been trying to do in recent years. And Microsoft actually looks small compared to them.