Slashdot Mirror

← Back to Stories (view on slashdot.org)

Microsoft Spending $120M To Look Smaller

Posted by CmdrTaco on from the someone-alert-alanis dept.

Ant writes "Seattle Post-Intelligencer reports that Microsoft Corp. will spend $120 million a year on an advertising campaign to fight its image as "a huge American company." That sound you heard while reading the article is my head exploding.

2 of 158 comments (clear)

  1. Small? by chris_mahan · · Score: 3, Interesting

    So I can go to my IT manager and say: We can't rely on Microsoft being here long-term, they're such a small company...

    Oh wait, it's just for OUTSIDE the US.

    What do they think? That the foreigners are easy to fool?

    In any case, anything Microsoft does to burn its cash uselessly has got to be good, somehow.

    --

    "Piter, too, is dead."

  2. hypocrisy by semiotec · · Score: 3, Interesting

    What a load of horse manure. How can they not be seen as the huge American company when they do things like asking US Government and DoJ to intervene on their behalf in EU investigations? http://www.eweek.com/article2/0,1895,1887714,00.as p