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Microsoft Spending $120M To Look Smaller

Posted by CmdrTaco on from the someone-alert-alanis dept.

Ant writes "Seattle Post-Intelligencer reports that Microsoft Corp. will spend $120 million a year on an advertising campaign to fight its image as "a huge American company." That sound you heard while reading the article is my head exploding.

1 of 158 comments (clear)

  1. Non Sequitur by Zontar+The+Mindless · · Score: 1, Redundant
    From The Fine Article:
    "That was a global campaign in the traditional sense, with half a dozen ads pretty much the same in different countries," Lucero said. "We had to get very local."


    Showing the same thing in different countries is "getting local"? Eh?

    *head explodes*
    --
    Il n'y a pas de Planet B.