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The World's First Banner Ad

Posted by ryuzaki0 on from the it-didn't-need-to-blink dept.

An anonymous reader submitted a link to what they claim is the the internet's first banner ad. It comes from 1994 HotWired, paid for by AT&T. It's ugly, but no animation, no popups. It makes me a little nostalgic.

1 of 157 comments (clear)

  1. 10 years later... by wombatmobile · · Score: 4, Insightful

    Google honed the concept of relevance in advertizing with unobtrusive text ads.

    Secret sauce: relevance

    Result: Profits and a market cap of $130B

    Compare this with the fate of the company that paid for that first banner ad...