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Yahoo! Yields Search Dominance to Google

Posted by Zonk on from the bowing-out dept.

Unsichtbarer_Mensch wrote to mention a Seattle PI story in which Yahoo! CFO Susan Decker states that they're not aiming to be the No. 1 Search engine. From the article: "Yahoo!'s comments underline the difficulties any Internet company faces in trying to challenge Google's dominance of the Web search industry. Google has at least double the market share of Yahoo! and Microsoft Corp. in Internet search, the largest and most profitable segment of online advertising. 'In some countries, it's already game over in search, with Google the clear victor,' said RBC Capital Markets analyst Jordan Rohan in New York. 'Google's product development pipeline runs at such a fast rate that it's very difficult for any company, Microsoft or Yahoo! to catch up.'"

4 of 180 comments (clear)

  1. Innovation by truthsearch · · Score: 4, Insightful

    it's already game over in search

    That's a great attitude for promoting competition and innovation! It's good to hear we'll never see any new ideas come out of these companies.

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    1. Re:Innovation by mspohr · · Score: 4, Insightful
      Many times in the computer world it has been pronounce "game over" and many times the game has changed. (think WordStar, EasyCalc, Lotus123, MS-DOS, MSIE, and yes, Windows and MS Office).

      The market leader always likes to tell people "don't even try to beat us" but people can and will beat them.

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  2. only a message to investors by snooo53 · · Score: 4, Insightful

    This doesn't mean Yahoo is going to abandon searching by any means. Instead I think this is a message to investors not to grade them by their search marketshare becuase they don't consider that important anymore. If anything, this opens up the door to more innovation because they can be the quiet underdog. Yahoo can focus more on R&D and let google try to struggle to maintain dominance when investors are breathing down their necks about profit numbers and market share

    Not too long ago, didn't AMD essentially throw in the towel to Intel by saying they weren't going to compete for the fastest processor anymore? And look at what they are offering today with their 64bit processors. As long as yahoo continues to innovate they aren't dead

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  3. Very interesting coincidence by truthsearch · · Score: 4, Insightful

    The /. quote on the bottom of this page:

    Lack of capability is usually disguised by lack of interest.

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