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Pixar Eaten by Mickey Mouse
The rumors went flying this weekend, but
Dekortage writes "It is official: Pixar has been sold to Disney. Steve Jobs will join the Disney board, and John Lasseter is now Disney's Chief Creative Officer. So, dear Slashdot, does this mean that Disney's movies will improve, or that Pixar's will become worse?" Also the price of Pixar was $7.4 billion with a b dollars.
This will be similar to Apple buying Next. In the end, all the senior people of Next wound up running Apple -- Apple adopted NextStep as their OS, and called it OSX.
With any luck, Jobs, Lasseter, and other senior Pixar people will wind up running Disney. It would be a substantial improvement.
Ian Ameline
I wonder if this means we'll see that remake of (Disney's) TRON that John Lasseter wanted to make?
Cool!
boxlight
In the early 80's, Disney was severely in danger of fading away. Eisner not only saved Disney financially, but built it into the huge, powerful media corporation it is today. However, it's not all roses. As you noted, "Disney is a supertanker of a company" that "exploit[s] its brand[s] on ... third-rate tat."
Disney's new CEO, Robert Iger, has impressed Steve Jobs enough to make this deal possible. Jobs is the type of person who wants to make [insanely] great things, and he wouldn't send one of his greatest creations into the maws of mediocrity. If you recall, it was recent that Jobs was ready to leave Disney in a very public row between Jobs and Eisner.
I fully expect the Pixar acquisition will make Disney better far more than it will make Pixar worse. I also suspect that under Iger, Disney will be vastly different from the Disney your post describes. How Disney's new CEO fares has yet to be decided, but the prognosis is positive, especially if Steve is willing to trust one of his three greatest creations to him.
Disney makes most of that money in marketing and licensing. NOT from box office.
in this case Disney has final say like a hen-pecked husband has final say in his house... "Yes dear, whatever you say." The fact that Jobs has no creative input is moot, what he does have is a seat on the board and controlling interest. As such if Lasseter and Catmull call him up and say they need his backing on an issue, he will do it. He is very aware of what makes Pixar great.
You seem to think that Disney just snapped their fingers and created a CG division. Actually what they did was consolidate their assets from several location (Orlando, LA, New York). Remember there were at the very least 400 animators/modelers/TDs working on "Dinosaur" and many of them remained or were hired back over the years. 2 years is about right for a studio to produce a CG feature. Pixar has that number cut down and Animal Logic are trying to do it in 9 months for "Happy Feet", but the idea is the same. The pipelines have been in place for a while so this is no great feat.
Will we see more marketing of Pixar movies (toys, games, etc.)... sure. That is one of Disney's strengths right now. That doesn't make them bad. THey are just leveraging their content in the only way they know. That will even out over time as the Pixar mentality spreads to the right people at Disney.
Lasseter is in charge of story, so don't expect a slew of sequels. DO watch for a live action feature written and directed by Brad Bird. And ya know what... it will kick ass!
Damn. There's no justice. That film is great, and completely blows away most of their other recent films for sheer style, verve and originality --- I reckon it's better than The Lion King, which suffered rather from the Disney over-earnestness.
Treasure Planet (2002) $38
That one's a real pity. Everything about it was so good --- the animation, the concept, the style, the characterisation, the acting --- except for the actual plot. If only they'd stuck to the original Stephenson novel instead of going off into la-la land with space portals and huge explosions and crap like that, this could have been good. The first half --- up until whatshisname gets pushed overboard by Silver --- is well worth watching.
Home on the Range (2004) $50
I've never even heard of this one. That's how much Disney's impacted me recently...
I think that this may be more about gaining leverage in pushing content to iTunes. Steve Jobs is now the single largest Disney shareholder. That gives him a LOT of swing in the company. Disney also owns ABC, if I'm not mistaken. Now, if Jobs says to the board that he wants all of Disney's movies and all of ABC's shows on iTunes, he's got a lot of pull. While he might have been able to convince them before when he didn't own a huge chunk of Disney, now that he does own a hefty chunk of the company any such move is almost certain to succeed.