Steve Jobs: Redefining The CEO

conq writes "BusinessWeek has a nice piece on how Steve Jobs is redefining the job of being a CEO. From the story: 'Just over a decade ago, Steve Jobs was considered washed-up, a has-been whose singular achievement was co-founding Apple Computer back in the 1970s. Now, given the astounding success of Apple and Pixar, he's setting a new bar for how to manage a Digital Age corporation.'"

Comments

Re:Singular

[Kuvagh]

No.

Drugs

[ilyanep]

Tech companies have long been ham-handed marketers. Their best is usually utilitarian or cute (remember ``Dude, you're getting a Dell''?). Yet Apple has consistently stood out for aspirational ads with a heavy dose of counterculture rebellion. The ``Think Different'' series featured John Lennon, Rosa Parks, and Pablo Picasso. The message isn't about trimming costs by 10%. It's this: If you dream of changing the world, we want to help you do it. Jobs even had a hand in writing the copy.

So...if your ads are on crack then you're a good CEO?

Re:This sums it up for me

[bzipitidoo]

Oh BS, as is the article.

If he's not interested in money, he is most certainly interested in power and influence. So he's "only" interested in changing the world. I dunno, maybe if you spend enough money you can change the world? Wipe out malaria for instance? Yeah, no one should be fooled into believing he's not interested in money. He's sort of like Ed McMahon. He needs people like Wozniak for ideas. Except now, he doesn't want their ideas, he wants them to turn his ideas, however crappy, into reality. He's willing to pay hefty bribes^H^H^H^H^H^Hsalaries, and that takes money. Or at least that's the impression I get. Does Jobs have any technical accomplishments on the order of Wozniac's creation of the Apple II?