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An Insider's Take on Steve Jobs

Posted by ScuttleMonkey on from the quite-a-bit-of-new-money-to-go-with-it dept.

Jerry Rivers writes "Business Week has an interesting, if short, interview with Edgar Woolard Jr., the man who brought Jobs back to Apple in the dark days of 1996. "Old money" Woolard offers some interesting insights into the man behind the iMac and the iPod, including his take on Jobs' 'five special characteristics' that make him the success that he is."

1 of 114 comments (clear)

  1. Re:Secrecy in product design by jcr · · Score: 5, Interesting

    Anyone who leaks information gets killed.

    No, just fired. And deservedly so.

    Not long after I got to Apple, a director there explained to me what the secrecy is worth in dollar terms. Apple got the cover of Time magazine for the G4 iMac, because it was a surprise. You can't buy the cover of Time as an ad placement, but if you could, it would probably be worth at least a hundred million bucks.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."