Pigeons to Blog Pollution
Strolls writes "In an release which conjures images of avian borg, a press release tells of plans to release pigeons equipped with cellphones and GPS so that they can "blog" air pollution data. The plan is the brainchild of Beatriz da Costa of the University of California Digital Arts Research Network and is scheduled as part of the inter-Society for Electronic Arts' annual symposium in San Jose in August. Da Costa has previously been involved with RFID roaches."
Buzzwords are used to get the attention of people at large. This time they're using the word "blog", while other times people use words like "terrorist", "communist", "liberal", "synergy", "rich web application", and so forth.
Sure, the word is likely misapplied, but that's irrelevant. The main point is to get attention, which can at times lead directly to the receipt of financial support.
Cyric Zndovzny at your service.