The Good and Bad of In-Game Ads

Dyslexia writes "MLG takes a look at the emerging trend of in-game advertising and explores the ways in which it can prove to be both good and bad for the industry and consumers." From the article: "When done in a way that isn't consistent with the themes or purpose of a game, advertising can go terribly wrong--in extreme cases even crippling the gameplay, at which point it has gone too far. Advertising that draws the player out of the experience of their game rather than immerses them further into it walks a thin line and the benefits start to get outweighed by the detractions. The recent Counter-Strike debacle is an excellent example of in-game advertising going terribly wrong."