The Good and Bad of In-Game Ads

Dyslexia writes "MLG takes a look at the emerging trend of in-game advertising and explores the ways in which it can prove to be both good and bad for the industry and consumers." From the article: "When done in a way that isn't consistent with the themes or purpose of a game, advertising can go terribly wrong--in extreme cases even crippling the gameplay, at which point it has gone too far. Advertising that draws the player out of the experience of their game rather than immerses them further into it walks a thin line and the benefits start to get outweighed by the detractions. The recent Counter-Strike debacle is an excellent example of in-game advertising going terribly wrong."

Comments

Please no... please.

[christian.elliott]

In the cases where advertising helps create an added feeling of realism (racing games, as pictured) it's a great addition, and more power to them. However the issue seems to be with game like Counter Strike and other first person shooters where advertising is simply corny or distracting. I don't want to be defusing at basement nuke and see an advertisment for Tampax Heavy's on the wall (Yes I know, not the target audience, won't happen, blah, but I'm being dramatic).

If there was a way to make it not as distracting, but still get the message, I'd go for it. But I don't want to ever see this.

What an arrogant statement!

[WidescreenFreak]

I'm still debating whether your posts deserves "troll" or "flamebait" status, because as far as I'm concerned it easily qualifies for both.

In the end, they emailed us and said that 8 out of 11 of the projects we're working with right now are going to have in-game advertising at a maximum level.

Oh, there's a shock. No, we like lots of advertising in games ... (because it helps to keep us employed.) An in-house request for opinions is far and away one of the most biased actions that your management could have done, which is probably exactly why they did it. See if they have the balls to do that on the Internet where anyone can freely voice their opinion about in-game advertising. I guarantee you'll get a very different answer.

So, seems like ya might have to get used to it.

That is one of the most arrogant statements I have seen and is the epitome of why people do NOT like advertisers! Why not just come out directly and say, "F*ck you, gamers! We're shoving this in your face whether you f*cking like it or not!"

You apparently underestimate the gaming community and the connectivity/news source that is the Internet. If in-game advertising gets too intrusive, gamers will not buy the game or they will develop hacks that will overwrite the ads, even if that's in violation of EULAs. And thank to the Internet, information like advertising content within a game and how disruptive it can be in a game can be known immediately throughout the world. Our ability to prevent people from buying the game because of intrusive advertisements is greater than your ability to force us to buy a game that has too much or inappropriate advertisements.

So, kindly keep your "here's your KY jelly/bend over and grab your ankles" attitude to yourself.