What's So Wrong With the ESRB?
1up has an in-depth look at the Hot Coffee hoopla, and the resulting impact on the ESRB. From the article: "Hot Coffee's wake was also the tipping point for The National Institute for Media and the Family. Its strongly worded 10th Annual MediaWise Video and Computer Game Report Card awarded the ESRB an 'F' for ratings accuracy and a 'C+' for ratings education. More damning was the Report Card's statement: 'The so-called 'hot coffee' scandal does not simply reveal the bad faith of one of the industry's most prominent companies; it has shown once and for all that the present rating system is broken and can't be fixed.'"
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I'm curious to know if the people who write these damning articles actually play games. I believe that a ratings system of some sort is important and in my experience ESRB ratings are on target.
But what the whole thing should have shown was that the rating system ISN'T broken. When the ESRB found out about Hot Coffee, they changed the rating. What's really wrong is that kids can still get their hands on the game.
When parents start getting responsible and watching what they are buying their children, the rating system will have much more of an effect.