1 Billion iTunes Contest

pvt_medic writes "Apple has announced their newest contest for the 1 Billionth iTunes song downloaded. Every 100,000 downloads someone will win an iPod nano and a $100 giftcard, with the grand prize being an iMac, 10 iPod (60GB), and $10,000 credit at iTunes. Looks like business is going well for Apple."

Comments

Song titles appear when you click on the links

[yogikoudou]

And most of them are crap.

Doing Well?

[RingDev]

"Every 100,000 downloads someone will win an iPod nano and a $100 giftcard, with the grand prize being an iMac, 10 iPod (60GB), and $10,000 credit at iTunes. [Factually incorrect statement removed] Looks like business is going well for Apple"

So, for every 100,000 downloads (~$100,000.00 gross) they are giving away $50 in hardware and $100 in gift certificates. Wow, that's almost impressive.. wait, no it's not.

They'll gross just shy of $1 billion during this period, during which they will award About $161,000.00 in hardware and certificates. That's .0016%. If their profit margin isn't large enough to sustain that amount with ease, then they need to look into their pricing structure.

-Rick