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Blu-ray Discs Won't Be Cheap

frdmfghtr writes "Red Herring has a story on the forthcoming price of Sony Blu-Ray HD DVDs. At $23.45 wholesale, they aren't cheap. From the article: 'Some of the movies to be released in the first batch by Sony are The Fifth Element, Desperado, Hitch, House of Flying Daggers, Legends of the Fall, and Terminator. Sony's wholesale price of $23.45 for Blu-ray discs is 56 percent more than the $14.99 it costs to buy a new DVD of Hitch from BestBuy.com. A Terminator DVD is available for $9.99.' Another reader suggested a link to an Ars Technica article with more information.

23 of 531 comments (clear)

  1. Blast from the past! by Yocto+Yotta · · Score: 5, Insightful

    Hi, remember me? I'm the first DVD you ever bought. Back in 1997, I cost you $25 and had no extra features. I eventually went down in price.

    Would you like to meet my friend, VHS? He cost $25 a pop back in 1980, had no features, and was a linear format that degraded over each use. Maybe being from the past makes me naive (sorry no dots for you), but, it seems that the point of this article -- although factual -- is totally irrelavent.

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    1. Re:Blast from the past! by sammy+baby · · Score: 4, Informative

      You missed an important point. The $23.45 is a wholesale price. When the wholesale price of the item is about 60% more than the retail price of a competing item, there's enough of a difference to sit up and take notice.

    2. Re:Blast from the past! by Anonymous Coward · · Score: 4, Informative

      What's the retail price for the average Xbox game versus wholesale on the average Xbox 360 game? How about the retail cost of a VHS _player_ versus the wholesale cost of a DVD player when DVD first debuted?

      Early adopters will cough up the money without taking notice. Late adopters won't ever have a price difference to notice.

    3. Re:Blast from the past! by Yocto+Yotta · · Score: 4, Informative
      Hi, my name is Inflation. Me and my buddy Bleeding Edge Technology are keeping DVDs and BDs (seperated by eight -- nay, nine -- years of economic and technological advance) at the same price when introduced. Our other kinda-friend (he's cool, but not much fun) the Inflation Calculator says:
      What cost $23.45 in 1997 would cost $27.64 in 2005.

      Also, if you were to buy exactly the same products in 2005 and 1997, they would cost you $23.45 and $19.90 respectively.
      Yes, I know it's 2006, but what do I look like? An inflation psychic?
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    4. Re:Blast from the past! by stinerman · · Score: 5, Funny

      Hi! I'm the first audio CD you ever bought back in the late 80s. I cost you $20. I eventually ... um ... well fuck you ... you're stuck with me!

    5. Re:Blast from the past! by javaxman · · Score: 5, Insightful
      5-8 years ago that they were asked to re-purchase their entire video library. Now they're going to be encouraged to do so again.

      Well, to be fair, it's unlikely that most of us will re-purchase our entire video library, even those of us who feel we can afford a several-thousand-dollar HDTV before much decent content for it is even available. I mean, I don't have an HDTV set yet so maybe I can't speak for those people, but there's not a very high probability that I'm going to ever buy a Blu-Ray copy of "Best in Show" or "A Mighty Wind" to replace my current DVD copies, even if I could. I'll buy HD versions of a subset of my collection, like the Lord of the Rings films - things where the detailed cinematic scenes are really spectacular.

      The high-end, early adopter crowd *is* going to replace much of their collection... don't forget these are the people you knew who had laserdiscs. Most of us will replace movies very selectively, buy only new movies, and wait for the price to come dow,... and it will. To be honest, I thought these things would start out at around $50, about the price of a new video game, and from this it looks like they may be cheaper than that, really sooon.

      Another thing that's different- I think you'll be able to sell your old DVDs pretty readily. The HD discs and DVD discs will live side-by-side for some time. Premium stuff does sell, though, and there's a lot of demand for HD content that currently isn't being met by the 10 or so HD TV channels most folks in the U.S. are currently limited to.

    6. Re:Blast from the past! by Pollardito · · Score: 4, Insightful

      Hi, my name is consumer. a lot of my population is already illegally downloading stuff for free over the internet rather than paying the current price. i'm predicting that the main inflation that you'll see is the inflated numbers of people that will illegally download this new content rather than paying the new, higher price.

  2. Newsflash! by plover · · Score: 5, Insightful
    Extry! Extry! Read all about it! People Pay More for Higher Quality Merchandise!

    Related Stories:

    • BMWs More Expensive Than Kias
    • Macs More Costly than PCs
    • Canon Cameras Sell For More Than Kodak Cameras

    But seriously, why wouldn't they be more expensive? You get a much, much nicer end product. Why would you pay $10 for a hamburger at Outback when you can get one for a dollar at Mickey D's? They both feed you (poorly!), but one is much more pleasant to eat than the other. How about a music file? Are you happy with a 64kbps encoding of a tune, or do you prefer a lossless encoded version?

    It's the same with an HD movie -- it's much more pleasant to look at HD than an NTSC quality movie.

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  3. Shocking prediction. by Caspian · · Score: 5, Insightful

    1) They'll claim that in time, the price to the consumer will come down. (See also: "The history of compact disc pricing").
    2) It won't.
    3) People will continue to buy them in droves anyways.
    4) Profit!

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    With spending like this, exactly what are "conservatives" conserving?
    1. Re:Shocking prediction. by shark72 · · Score: 4, Informative

      "They'll claim that in time, the price to the consumer will come down. (See also: "The history of compact disc pricing")."

      For the benefit of our younger readers who might think CD prices have always been about the same: when I started buying them in 1984, I paid about $20 per CD, to play on my $250 CD player.

      That's the equivalent of a $37 CD playing on a $460 CD player, kids!

      By comparison, in 2003 the average price of a new CD was $13.42, and by the end of 2004, it was down to $12.95. In other words, CD prices have fallen by 2/3 in the time I've been buying them. I wish I could say the same thing about clothes, food and gas.

      The point is: just be glad you were born in the 80's or 90's. You're paying 66% less for CDs than I was at your age, and if you happen to be a fan of P2P, you can get all the music you want for free. The other point is that people who try to tell you that CD prices haven't gone down are, quite simply, lying to you.

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      Sitting in my day care, the art is decopainted.
  4. Hitch! by Radres · · Score: 5, Funny

    I can't wait to watch Hitch in High-Def! This type of movie is the exact reason why I bought an HDTV!!!

  5. Adult Film by SchrodingersRoot · · Score: 5, Interesting

    Judging from the wholesale price, I can only imagine that the retail price will be minimum of $30, depending on how high demand ends up. More likely $40-45, at least for new releases. Store cost for most DVDs when I worked at Circuit City was around $1-3 below retail, and it's been 10 years since DVD spec v1.0.

    I don't have an HD-TV quite yet, since I haven't had to buy a TV in years, but I'm not sure I'll be willing to buy these movies at these prices, had I one. Especially not until there's a much bigger library than the 50ish that are apparently expected this year.

    The real measure of success for the nextgen optical media will likely be the adult film industry (in addition to video game consoles). Everyone talks about gaming, but it would appear that there's going to be a pretty deep divide in consoles.

    And Blu-Ray very well may be the winner in the adult film realm.

    The adult film maker Digital Playground, which claims to control 40 percent of the US adult DVD market and is reported to have sales of $12.6bn in 2005, today told Adult Video News (AVN) that they've decided to support the Blu-ray format and release movies as soon as hardware becomes available.

  6. In Other News: by acid_zebra · · Score: 4, Funny

    Blu-ray Discs Won't Be Bought.

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  7. Solution to expensive DVDs by Colin+Smith · · Score: 4, Insightful

    Don't buy them...

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  8. Summary drops some relevant info by Miraba · · Score: 5, Interesting

    According to TFA, new titles will receive the $23.45 wholesale price. Older (ie less popular) titles will have a $17.95 wholesale price.

  9. Who is talking about Blu-Ray? by m93 · · Score: 4, Insightful



    Only the Slashdot and like-minded crowd, that's for sure. Average Joe movie-watcher on the street knows nothing about Blu-Ray. When the DVD came along to be the next big format, it was quite clear to the consumer what the difference was between it and VHS. In this case the lines are a bit more blurry. Let's put it this way; I can explain to and show my 48 year old uncle why he might want to start watching DVD's instead of VHS; i'll have a much harder time telling him why he wants to buy a Blu-Ray movie as opposed to a cheaper DVD of the same title.

  10. This Will Go Down Like CDs Did by eno2001 · · Score: 5, Insightful

    And I'm not talking about prices going down here. Consider this:

    In 1984 I could buy a brand new record with up to 40 minutes of music for $7.00. When CDs first came out they were around $36.00 a pop for the same album at my local retailers. Of course people griped saying "how are we ever going to afford to buy those"? But then the prices dropped until you could buy the same 40 minute album on a brand new CD for $15.00 in 1988. Since then the average price of CDs has gone up and you are typically paiying $19-21 per new CD. Of course none of the arguments that the industry used at the time ("we need to make up for the cost of retooling from making records to making CDs") hold any water today. They're just greedy fuckers. But, the buying public, while they might moan and groan about it are still going to pay the price when they want the latest pap that and RIAA conjured "artist" puts out. There is one thing missing in the original CD Audio spec. DRM.

    Enter BluRay and other DRM controlled forms of media. After reading the Slashdot article on CableCard and DCAS the other day (end-to-end encryption for cable television), you better believe devices to play HD DVDs will be no different. Not only will you be completely lubed up and owned by the MPAA, but if you really want to watch their products you'll have to pay the money they ask. No matter how high or unfair the pricing. Welcome to corporate fascism. The price today might be in the $25.00 neighborhood. They'll say, "we need to amortize our investment in this new technology and then the prices will come down as the market grows". And the prices will go down temporarily. But in ten year's time, you'll be paying $30 a disc and likely will just accept it instead of raging at these assholes like I do.

    Now, add to this element that the only people who read Slashdot that count (in my book) are the so-called hobbyists... and that we are targetted as "undesirable crackpots", well you see where this is going. The funny thing is that there was a time in America when the guy who built his own electronic equipment at home was looked at as a neighborhood hero or potential "genius". Today, we're looked at like the Unabomber. We're told by these corporations and their brainwashed customers, "Why don't you just do what any other normal person does and just buy a damn HD DVD player fer christ sakes"! We do't want to do this because the commercial products are typically lacking in base functionality that we would prefer to have. For example, you SHOULD be able to skip the advertisting at the beginning of the DVD and get straight to the film. However, the MPAA doesn't want you doing that so commercial players aren't supposed to be able to do this. It's not a technical limitation (although they might try to make it seem like one), it's an artificial limitation calculated to benefit them. And it's unfair. Fortunately, players like Xine and MPlayer allow you to bypass these tracks altogether since they usually add nothing to your viewing experience. That's just a single example of the crippling that the MPAA forces on consumer devices. And it's only going to get worse.

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    -"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
  11. Re:Can someone please explain.... by PFI_Optix · · Score: 5, Interesting

    Why, it has more pixels of course!

    Seriously, that's the only benefit of blu-ray as a video format. it can give you orders of magnitude higher resolution. For those people who want to see the pores on Will Smith's nose in Hitch, it's quite impressive.

    I'm just not enough of a videophile to care. And with the upcoming format war (HD-DVD vs BLU-RAY) I'm going to sit back and wait either for a clear winner to emerge, or for someone to invent a dual-format player so that I don't have to care what format I'm buying.

    At least it's looking like both formats will have backwards-compatible players so that standard DVDs won't require a seperate player.

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    120 characters for a sig? That's bloody useless.
  12. Re:Prices by tuffy · · Score: 4, Informative
    When VHS was still hot, a new release might cost as much as $80.

    VHS movies had a rental window when they'd be sold to Blockbuster-style outfits for $80+ for a few months before dropping to $20-30 for everyone else to buy. DVDs never had rental pricing; they started at around $20-30 and went down from there as they got old and/or new "special editions" arrived on the shelves. I don't recall either format having an obscene initial cost for general consumption.

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    Ita erat quando hic adveni.

  13. Netflix by interiot · · Score: 4, Interesting

    So... 1) Netflix will probably have to charge a higher monthly fee for people who want HD discs, and 2) for companies like Netflix, HD is going to make them a ton of money.

  14. So why can't I trade in my DVDs? by seigniory · · Score: 5, Interesting

    Serious question here -

    I recall one of the biggest arguments against P2P sharing of movies, music, etc. is that I don't "own" the content - I license it. If I license the content by owning a copy of "Movie A" on DVD, why is it that I have to buy another license of "Movie A" on Blu-Ray at full price, instead of just the price of the new media?

    In the licensing model this makes sense, but it's not going to be available. The "ownership" model would support having to purchase new content when the format changes, but then I'd technically be able to put it on P2P or back it up to my HD, no?

    Why the catch-22?

  15. Re:Can someone please explain.... by Dan+East · · Score: 4, Informative

    "it can give you orders of magnitude higher resolution."

    That statement is inaccurate.

    NTSC DVD: 640x480=307200 pixels
    HDTV: 1920x1080=2073600 pixels

    2073600/307200=6.75

    That isn't even a single order of magnitude more pixels - just little more than half. If we were comparing PAL instead of NTSC the difference with HDTV would be even less.

    Dan East

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    Better known as 318230.
  16. Re:New moderation needed... by vistic · · Score: 5, Funny

    Hi, remember me? I'm Annoying Tone... me and my buddy Repetition were just...