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Nintendo Aims At Oprah Crowd
Next Gen's DICE coverage includes commentary by Reggie Fils-Aime, who tries to convince publishers to expand the gaming market. Even if it means running ads during Oprah. From the article: "He said that Nintendo would be using new marketing channels, such as daytime television shows, Oprah and Ellen ... In what has become something of a Nintendo mantra, he said Nintendo was seeking to attract female gamers and older gamers. He also warned that the number of teenage males is declining in North America, and high school students are saying their interest in games is declining."
It isn't a question of them being less interested, it's a question of that market being more or less saturated, and the gaming industry needing to find new people to sell games to.
Sounds like a smart move by Nintendo. Alot of moms watch Oprah, so if you were making the niche for kid games you would target the kids and the moms. You'd show the mom's all the kid safe games on your system. You'd basically say our system is rated G so you can buy any of our games without worrying about the sex or violence issues that those other systems have. ;)
Kids ALWAYS say their interest in video games is declining when we're in the transition between console generations. Always. When the new systems hit stride, WHOOPS, all of a sudden it's boomtown again. Stop asking kids to participate in polls. It's as useless as student council elections.
Several folks here are pointing out that it's great for Nintendo to go after "the mom crowd" - that it's good marketing to get the product in front of moms, who will buy Revolution for the kids.
NO NO NO!
His whole point seems to be DIRECTLY marketing it to these moms. The games being TARGETED at 50 - 60 year olds. An excercise for your MIND.
Get it?
You know - it's that whole market that is completely ignored right now.
Yes, moms are a great way to get at kids.
BUT THAT'S NOT THE POINT.
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