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Nintendo Aims At Oprah Crowd

Posted by Zonk on from the game-of-the-month-club? dept.

Next Gen's DICE coverage includes commentary by Reggie Fils-Aime, who tries to convince publishers to expand the gaming market. Even if it means running ads during Oprah. From the article: "He said that Nintendo would be using new marketing channels, such as daytime television shows, Oprah and Ellen ... In what has become something of a Nintendo mantra, he said Nintendo was seeking to attract female gamers and older gamers. He also warned that the number of teenage males is declining in North America, and high school students are saying their interest in games is declining."

3 of 104 comments (clear)

  1. What I'd be more curious about by Anonymous Coward · · Score: 5, Interesting

    Does this mean that they're actually going to, you know, be making GAMES targeted at women and other nonstandard gamers?

    So far for the DS they've got that Nintendogs thing, and that Brain Training thing coming up. These both did very well with "nongamers" in Japan-- but, while they're some kind of similar effect in America, they seem to be not the same kind of smash hit material with american audiences.

    Other than those two games, Nintendo doesn't seem to have any other "zomg aimed at women" games coming up for the DS, and they've certainly announced nothing of that sort for the Revolution-- so far Nintendo's stated plans for Revolution games come down to pretty much "mario smash brothers metroid", all traditionally male-oriented titles. So if Nintendo advertises during Oprah... what exact PRODUCT do they intend on advertising?

  2. No, it's NOT the kids! by larsoncc · · Score: 5, Insightful

    Several folks here are pointing out that it's great for Nintendo to go after "the mom crowd" - that it's good marketing to get the product in front of moms, who will buy Revolution for the kids.

    NO NO NO!

    His whole point seems to be DIRECTLY marketing it to these moms. The games being TARGETED at 50 - 60 year olds. An excercise for your MIND.

    Get it?

    You know - it's that whole market that is completely ignored right now.

    Yes, moms are a great way to get at kids.

    BUT THAT'S NOT THE POINT.

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  3. I just looked... by xerxesVII · · Score: 5, Funny

    Nothing there, lying bastard.

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