Disney Trades Person for Intellectual Property

Dotnaught writes "Walt Disney Company's ABC has traded sportscaster Al Michaels to General Electric Co.'s NBC for cartoon character Oswald the Lucky Rabbit. NBC acquired the rights to the cartoon through its purchase of Universal Studios, which itself gained ownership of the animated rabbit through a contract that Walt Disney signed early in his career. Having to sign Oswald away supposedly prompted Disney to create Mickey Mouse, a character he'd own outright. The company that bears Disney's name fought tooth and nail to retain ownership of Mickey Mouse when the cartoon character's copyright was about to expire."

Comments

Disgusting

[eldavojohn]

(AP) At the NYSE, soul trading closed down five and a quarter points Friday afternoon. The worth of an average human soul has plummeted recently to a value not seen since the great depression. Disney has been pioneering the movement of trading souls regularly for concepts, legal action or maybe just a few dollars more.

Michael Eisner wasn't competent enough to comment.

Oh man...

[qw0ntum]

I wonder what it feels like to know that you are worth a cartoon character?

From the mysterious future: Al Michaels commits suicide; friends cite work-related depression.

Almost a copy

[broothal]

Notice the striking resemblance between Early Mickey Mouse and Oswald the lucky Rabbit

Re:Almost a copy

[fufubag]

That is because Walt lost the rights to Oswald and had to come up with a new character. So Mickey is kind of like Oswald 2.0

Steve Jobs needs a rabbit for his Apple

[postbigbang]

The rabbit will live in the iPod. Oswald will read his Powerbook, to gain Intel. His ferocity will grow into a dual core personality. Although we're not sure what comes NeXT, we're sure that there's no need for pesky sports announcers, after all. They just bitch and complain.

Dumbed down summary and YRO?

[sdo1]

First off, what on earth does this have to do with "Your Rights Online"?

Second of all, there was a lot more in the trade than just the cartoon. According to Media Week ESPN wanted:

(1) The cable telecast rights NBC owns to air Ryder Cup golf matches on Fridays in 2008, 2010, 2012 and 2014; (2) The rights to air expanded Olympics highlights on ESPN, ESPN2 and ESPNEWS through the 2012 Games; and (3) The rights to the animated cartoons, Oswald The Lucky Rabbit, which were created by Disney animators in the 1920s, but distributed by Universal Studio, which got the rights to the cartoons.

and...

NBC will run an on-air promotion through 2011 for ESPN's Monday Night Football telecasts each week during its SNF telecasts... Also through 2011, ESPN obtained expanded-highlights rights for NBC Sports telecasts of Notre Dame football, the Kentucky Derby and the Preakness.

So, I fail to see what's news here. In the entertainment business, this sort of IP and rights trading/selling happens all of the time. Saying "trading a person for a cartoon" is an incredible dumbing-down of what happened.

So tell me again what this has to do with my rights online?

-S

Re:Disgusting?

[sdo1]

Exactly! He was under contract with ABC. NBC wanted him and he wanted to go to NBC (and I'm OK with that... I think he and Madden make a pretty decent football announcing team). ABC wanted compensation for releasing him from his contract. ABC (ESPN) asked for a few things and they got them.

I completely fail to see why this is in any way disgusting, morally corrupt, or out of the realm of normal and moral business dealings at all.

I agree that one might argue that the perpetual copyright extensions are a bad thing for the public at large, but that's really not part of this story at all.

-S

Re:New Meaning to Corporate Slavery

[sdo1]

He was UNDER CONTRACT. That's not slavery. He signed a contract that said in essence "I agree to work for ABC/ESPN for some number of years." He wanted to be released from said contract and ABC sought compensation for this. The parties came to a mutual agreement and everyone is seemingly satisfied. I just don't understand why anyone is upset about what happened.

Sorry, but that's NOT slavery. No one put a gun to his head and said "sign this contract or we shoot!"

Nothing to see here. Move along.

-S

Re:It's actually

[sdo1]

Does anyone even READ these stories? He and John Madden have been a broadcast team for a while. They apparently like working together and they like the product they bring to the table Madden's contract expired and he signed a new contract with a competing broadcaster (Sunday Night Football moves from ESPN to NBC next year and Monday Night Football goes from ABC to ESPN). Madden signed to do Sunday Night Football for NBC. Michels asked to be released from his ABC/ESPN contract to go to NBC to continue broadcasting with Madden. Michels is a good football announcer. A valuable property to ABC/ESPN (what's why they have him under contract... that's the whole POINT of signing contracts). Michels wanted out. ABC negotiates with NBC to have him released from his ABC contract. ABC gets stuff (including the rights to the cartoon), NBC gets Michels.

And? No pissing off. Nothing strange going on. Just a change in situation and a mis-alignment of contract dates between two people who apparently consider themselves a broadcast "team".

-S

Who stole who's IP?

[EccentricAnomaly]

Something they can all be proud of

I don't know about that... I was reading the site linked in the article and found this blurb... and other googling revealed many accounts that Ub Iwerks was the real creator of Oswald and Mickey... not Walt. (http://www.vitaphone.org/flip.html)

MGM's first sound cartoon character was Flip The Frog. Flip The Frog was created by Ub Iwerks. Ub Iwerks was the CREATOR of Mickey Mouse and had drawned the early Mickey Mouse and Silly Symphony cartoons. (Walt Disney didn't know how to draw and never learned. Take a look at some of the Laugh O Grams that he drew and you'll see how poor his drawing skills were. You can look at the Mickey Mouse poster on the bottom of this page and see what it says: A Walt Disney Comic...Drawn by Ub Iwerks. ) Disney propaganda would have you believe otherwise but the case can be settled by looking at the newspapers, advertisements and magazines of the era. Below you can see a clipping from a 1930 German newspaper hailing the new creation of Ub Iwerks, the creator of Mickey Mouse. Ub Iwerks had actually drawn a frog and his girlfriend in the Silly Symphony cartoons. In one of the last SIlly Symphonies that Ub Iwerks drew the foucs of the film were these two frogs. This cartoon is called Summer. Ub Iwerks with the help of Pat Powers started this new cartoon series after leaving Disney. The first cartoon that Ub Iwerks made for the series was also the first COLOR sound cartoon that was ever made. (Even though Disney would have you believe other wise. Incidentally the first sound cartoon was not the Mickey Mouse cartoon called "Steamboat Willie" but an Aesop's Fable which Disney had seen and copied in 1928 called "DINNER TIME". The first Flip The Frog cartoon had a mouse playing a violin and you can see above. When reading books on so-called animation history some SOB Disney propagandists even refer to the mouse in FIDDLESTICKS as a copy of Walt's Disney Mickey Mouse! Will Disney ever stop taking credit from other people who deserve it?