Yahoo Considers Offering Prizes to Search Users

Posted by Zonk on Sunday February 12, 2006 @08:23AM from the you-get-porn-and-free-music dept.

Bemmu writes "According to the San Francisco Chronicle: 'Yahoo Inc. is considering offering free music downloads, discounts on DVD rentals and frequent-flier miles to users who make the Web site their primary search engine.'" More from the article: "Offering rewards to search engine users isn't new. During the dot-com boom in the late 1990s, a number of companies including AllAdvantage.com and MyPoints.com gave cash, prizes and loyalty points to users, although many of the companies eventually went out of business or were sold at fire sale prices. That's not to say the model never works. One exception is iWon.com, a Web portal that offers cash prizes for using the site. After some success during the boom, iWon is now owned by Ask Jeeves and its parent company IAC/InterActiveCorp. " Update: 02/12 21:07 GMT by Z : Headline changed for accuracy.

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"considering"! by Quixote · 2006-02-12 08:37 · Score: 1, Redundant

There's a difference between offering (as the headline implies) and considering offering as the article states. For all we know this could be the handiwork of some marketing droid who just ran a poll for a Powerpoint presentation.