Alternate Reality Games Grow In Popularity

A Joystiq post has some commentary on the popularity of Alternate Reality Games. Specifically, they reference some statistics gathered to give quantifiable metrics to game popularity. From the post: "Based on official numbers, the volume of forum posting and the number of hits on Google, these figures are pretty impressive. Two of the better-known ARGs -- The Beast and I Love Bees -- attracted upwards of two million players, according to their designers." For folks who play: What is your sense of their popularity? How many people do you know who play?

Comments

Definition

[xtieburn]

'An alternate reality game is a cross media game that deliberately blurs the line between the in-game and out-of-game experiences, often being used as a marketing tool for a product or service. While games may primarily be centered around online resources, often events that happen inside the game reality will "reach out" into the players' lives in order to bring them together. Elements of the plotline may be provided to the players in almost any form, some of those used have been'

From wikipedia for anyone else who was wondering what the hell this is all about.

Re:What is "ARG"?

[clamatius]

Here's unfiction's definition (unfiction is one of the bigger ARG discussion sites):

A cross-media genre of interactive fiction using multiple delivery and communications media, including television, radio, newpapers, Internet, email, SMS, telephone, voicemail, and postal service. Gaming is typically comprised of a secret group of PuppetMasters who author, manipulate, and otherwise control the storyline, related scenarios, and puzzles and a public group of players, the collective detective that attempts to solve the puzzles and thereby win the furtherance of the story.