Slashdot Mirror
Microsoft to Replace Blackberry?
nmccart writes "According to Wired Magazine, Microsoft, along with Cingluar and Vodaphone, is planning to introduce the next generation of Windows Mobile phones that can receive e-mails "pushed" directly from servers that handle a company's messaging. This will allow companies to skip over the cost of installing a Blackberry server, and instead just use the Exchange servers that they are already using. The question becomes, now that this technology is cheaper, will my VP be buying new Windows Mobile enabled cell phones for his entire department just so we can put in more hours?"
Yes I will. Now get back to work!
If brevity is the soul of wit, then how does one explain Twitter?
will my VP be buying new Windows Mobile enabled cell phones for his entire department just so we can put in more hours?
Only if you let him. I am on salary and work 40 hours. The first year +, I worked 60 hours plus. Then, as I automated and gaine control over recurring issues, I got more done in 40 than when I was working 60.
I was under pressure to keep working more than 40... I just said 'no'. Simple as that. And I have received a promotion since then, so no "black list" occurred.
If you aren't in a position to say 'no', get there. No job is worth working more than half of your waking hours.
See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
I've been using "Push" email with ChatterMail on my Treo 600 and my company's IMAP server for a while now.
No Mickysoft exchange server needed.
So many places i know now are running blackberry and so many people i know have blackberry devices i think it will take a long time if it ever does occur for people to switch over to Windows SmartPhones.
I don't know that I entirely agree. While Crackberries are quite popular, I think that there is still a significant number of companies that don't have a mobile email solution that would jump at the opportunity to do it as a "single" solution. As well, as companies look to upgrade, having the all-in-one solution could be quite enticing. The biggest bonus for M$ is that I don't think they are necessarily counting on driving significant additional short term exchange licenses due to this manuver, so they can afford to wait and slowly take on marketshare. Remember, people wouldn't be buying "Windows Smartphones", they're buying mobile email solutions that also allow them to do voice. If a Windows Smartphone fits the bill, then so be it.
The deal is that blackberry really nailed outlook integration (meaning, synchronization of all the data you access with outlook), but the blackberry does not do many other things well. Basically, the worldwide number of blackberries is in the 7 digit range, and the number of cell phones is in the 9 digit range, and Microsoft thinks they can go after that. Microsoft has made it easier for windows mobile and palm* (they are a licensee) devices to work with Exchange.
This is in corporations interest to be able to play the device makers against each other, instead of being tied to Blackberry. Basically, a big company with Exchange probably has a Blackberry ent. server working with exchange, and views installing Good (to support Palm devices) as a pain, so they are stuck buying blackberries. This will allow people to become more hardware agnostic, but most places will still stick with a few supported models due to support costs.
All similar to pc software market - MS benefits as the hardware gets cheaper because it does so as it gets more pervasive - bigger market means more possible licenses for Exchange seats.
Anybody want to bet how long RIM's going to last? Two years? Three?
Microsoft is not a juggernaut that rolls over everything that it touches. They have failed *many* times in becoming even a viable competitor in certain marketplaces, let alone a dominant force that squashes everyone. Examples of where they have not wiped out an established competitor include home finances software (vs Quicken), PDA platforms (vs Palm), game consoles (vs Sony), search engines (vs Google), web portals (vs Yahoo), DRM'ed music files (vs Apple), etc, etc, etc.
RIM is no pushover. They've been building Blackberries for almost 10 years now, and have a lot of technology experience (and a lot of patents) in their pocket. They also have a fanatical following in the corporate world, not unlike iPods in the consumer world. Sure, MS might compete, but put RIM out of business in 2-3 years. *NOT* going to happen!
Look at the tomato! Isn't it sad? He can't dance! Poor tomato!
Blackberry does not have a vertical leverage like Apple has with iPod where the content and the device is controlled by a same company.
In fact, many, many, corporations use Exchange and the value proposition (not having to buy an extra wireless email service) is going to be something that is going to be very difficult for Blackberry to compete against.
Add the fact that most power-types that own Blackberries tend to upgrade their device almost every year, there is really nothing holding people back from switching their wireless e-mail service.
Microsoft can never provide the one BlackBerry 'killer app', and that's PIN messaging. PINs are encrypted end-to-end and never are visible to anyone other than the sender and receiver. As the underlying protocol that carries the other messages (email for example) on the BlackBerry system, they are highly secure and that's why governments trust the system for such messages. But email uses untrusted servers and crosses app boundaries - PINs don't - so only a PIN can be trusted.
For those that don't know, PIN messages are transferred through the BlackBerry network from the sender's 'berry over a dedicated GPRS APN using AES encryption. After that, they are passed up to Waterloo ON where they are routed - without being decrypted - to the destination, where the reverse of the sending occurs. Note that nowhere does the BES or email enter into this.
For savvy but non-technical users (i.e. many executives) who want to keep their conversations private, a PIN simply can't be beat - you've got a commercial service which guarantees delivery (you can check when your PIN arrives with a little 'D' in your sent items) and guarantees security. Plus you don't have to pass around public keys to make it work.
Yes, you can do email any number of different ways. And yes, you could secure messages with AES encryption although nowhere near as easily as this. But to get all of that in a box with ease of use that pleases executives... hard to beat RIM on this one.