Lunch with TiVo's E. Stephen Mack
Thomas Hawk writes "On Monday I had lunch with one of TiVo's earliest employees, Director of Service Operations, E. Stephen Mack. We talked about where TiVo is going, where they are today and where they have been -- CableCARD, HME, why TiVo is not interested in being bought out, their deal with Netflix and more."
I loved my old Tivo more than any audio-video component I've ever owned. That said, I just don't see Tivo turning into the brains at the center of your home theater. I kinda tried for a while, but decided it would be easier and cheaper (in the long run, plus time == money) to just use a PC.
M$ and Sony are trying to replace Tivo from one side (the new XBox and PlayStation are both stealthy attempts to put a CPU in the center of your home theater). On the other side, DVRs are becoming a ubiquitous commodity on set-tops boxes, and it doesn't seem like Tivo can really offer them anything besides the name Tivo, which is probably the most valuable thing Tivo owns (witness the on-again off-again nature of their deal with Comcast).
Imagine if the VCR as we know it had been invented by one company back in the late 70's. Now imagine how long that company would have survived if the only product it ever sold was a VCR with a monthly service fee (while other companies were giving away VCRs, to boot).
My current thinking is that people who care will buy something that better suits their needs, and people who don't will take the free stuff offered by Cable and Satellite providers.
I personally went with the DVR from Comcast. IMHO it was a better offering than tivo (pains me to say Comcast offered a better deal). No upfront fee for the box, cheaper per month, can record hi-def, complete integration with my cable box. So Comcast offered me something that was A)cheaper (upfront and per month), B)able to do things Tivo can't (hi-def and integration) It wasn't a hard choice for me on which to go with.