We Don't Need No Stinkin' Broadband

Ant writes "eMarketer has an article on The Yankee Group's analysis on why some Americans aren't feeling the broadband love. It was based on Ipsos Public Affairs. 45% of Americans say it's simply too expensive. 30% say that they just don't want it. 14% say they feel dial-up is adequate for their needs. Less than 10% are not able to get broadband access in their area. Five percent insist broadband is "too complicated". Another 5% aren't even sure why they don't have it..."

Comments

Price drop

[evilviper]

Price was an issue until just recently. SBC/ATT dropped to $13, and Verizon dropped to $15/mo. That's less than large ISPs (Earthlink, MSN, AOL) are charging for dial-up, and only slightly more than most others (Netzero, Juno, etc) with crappy dial-up service and software.

The only excuse now is if you travel a lot, and need access all across the country.

Re:45% say its too expensive?

[Asmodai]

I think you are a bit mistaken about broadband penetration outside the US.

*Especially* outside the US broadband is more the norm than the exception since the late 1990's.

Some facts (based on Q3 2005 numbers):

80% of the South-Koreans have broadband, 75% of Hong Kong, 60% of Israel, 60% of Taiwan, ~57% of Singapore, 55% of The Netherlands, 53% of Monaco, 53% of Canada, 51% of Switzerland, and 50% of Denmark. (source: http://www.marketingfacts.nl/images/uploads/200601 -point-topic-boradband.gif)

The following is also interesting to see: http://www.marketingfacts.nl/images/uploads/per-ca pita-income-vs-broadband-uptake.gif

Growth broadband in percentage first half year of 2005: http://www.marketingfacts.nl/images/uploads/europe -broadband-map-q2-2005.jpg

And Eastern Europe is very active right now revamping a lot of their telecommunication systems so that will mean that in the coming time their broadband penetration will soar as well.