EA Slashing Current-Gen Pricetags
kukyfrope writes "In order to help push current-gen sales, EA is slashing prices on some of its upcoming titles. For instance, two of EA's most anticipated titles, The Godfather (March 14) and Black (February 28), will retail for $39.95." From the article: "It'll be interesting to see how the market reacts to these price cuts. We would guess that several other publishers could soon follow EA's lead and drop the prices on their upcoming current-gen software also. It could be just the strategy the industry needs to boost overall sales. $39.95 looks like a bargain when it's sitting on the shelf next to a next-generation game priced at $59.95."
Even though the PS2 and its software is still selling at an amazing rate - and looks to continue to for the rest of the year, the marketplace failure of the 360 is going to drag down the entire console gaming sector until mid-2006 when the PS3 and Revolution bring sales back to life.
All that is left for the PS3 is for AACS to finish up in the next couple of weeks. But until July/June/August companies like EA are going to have to scramble to fill the giant hole the 360 mess has left in revenues for console companies.