'Misleading' COD2 Ads Pulled From UK

GamesIndustry.biz reports that Activision has been ordered not to air Call of Duty 2 ads in the U.K. that use pre-rendered imagery to sell the game. Three Television viewers apparently complained to that country's Advertising Standards Authority that the imagery constituted misleading advertising. From the article: "The adjudication is likely to send shockwaves through the industry as it focuses on the question of whether pre-rendered footage is an acceptable representation of a computer game - in its defence, Activision didn't argue that it was, but rather that using pre-rendered footage was "common practice"."

Comments

Origin did this with Wing Command back in 1990

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The box cover was a picture that claimed to be an actual screen shot from the game. They made a big deal about it, as few games had graphics worth sticking on a box at the time. Buit it wasn't actual game graphics. There were weapons and ships on the HUD that didn't exist in the game. There were also asteroids featured prominently in the shot, and they were much more detailed than the asteroids in the game. It's about time the ad monkeys got called on their BS.