Video Usage Creates Traffic Jam Worries

An anonymous reader writes "ZDNet has an article talking about worries over the increase in video downloads in the last year. Free video hosting and the popularity of iTunes is blamed for this phenomenon." From the article: "This is far from an academic issue. Whether the new companies can deliver on their promises could have a profound effect on how the Internet operates--and it could hit consumers in the pocketbook. Business and entertainment content worth billions of dollars now flows over ordinary ISP networks. Internet voice calls, which can be garbled by any network congestion, are increasingly common. Serious online hiccups could be as irritating, and potentially economically damaging, as persistent L.A. traffic jams."

Comments

Cache server

[MacGod]

One of the ways thsi could potentially be alleviated is through the intelligent use of a cache/proxy server. I know of one small ISP back in the day (admittedly long before downloadable video was at all common) that elected to invest in just such a server, rather than significantly upgrading their bandwidth. They analysed their traffic and found that there were large swaths of data that were requested by many people (for example today that might be the most popular 20 Google videos, or the images on the Slashdot front page or whatever). By caching these locally, they were able to dramatically cut down on their bandwidth usage to their data provider. The ISP-to-user bandwidth was much cheaper, so this was a great way for them to increase their effective bandwidth without having to pay for massive data pipe upgrades.