Who Really Won the Super Bowl?

BartlebyScrivener writes "In the latest development of the new field known as 'neuro marketing,' Marco Iacoboni and his group of researchers at the UCLA Ahmanson-Lovelace Brain Mapping Center used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching this year's Super Bowl ads. The findings are reported at Edge: The Third Culture."

Comments

Re:Who Really Won The SuperBowl?

[TubeSteak]

If you RTFA, you'd realize the answer they're trying to find is actually Which advertisers won during the Super Bowl

SPOILER ALERT

Who won the Super Bowl ads competition? If a good indicator of a successful ad is activity in brain areas concerned with reward and empathy, two winners seem to be the 'I am going to Disney' ad and the Bud 'office' ad. In contrast, two big floppers seem to be the Bud 'secret fridge' ad and the Aleve ad.

Here's the Google Video link to all the ads so you can decide for yourself.

Personally, I thought the 'secret fridge' commercial was funny.

Re:Why not both?

[Yunzil]

There is a big jump in amygdala activity when the dinosaur crushes the caveman, as shown below. The scene looks funny and has been described as funny by lots of people, but your amygdala still perceives it as threatening, another example of disconnect between verbal reports on ads and brain activity while viewing the ads.

I had a big jump in brain activity when I saw that, but it's because I was thinking, "Dinosaurs and humans lived millions of years apart, you idiots. >:("