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Interactive Commercial Utilizes Tivo Features

Posted by ryuzaki0 on from the making-commercials-right dept.

scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."

2 of 165 comments (clear)

  1. I have extracted the hidden message... by dcapel · · Score: 0, Troll

    Here

    --
    DYWYPI?
  2. Re:Can someone please post the code? by arothstein · · Score: -1, Troll
    Normally, I wouldn't post this information because you're just too damn lazy to deserve it. However, since I disapprove of this ad campaign's focus on circumventing PVRs/TiVo's/etc, and because I don't like where this may lead in future advertising endeavors, I have posted the answers on my site.

    I won't leave this site up long, because I'm sure the folks at KFC will be sending a C&D or takedown notice soon. Either way, enjoy your Buffalo Chicken sandwich, but please do not repost this confidential info.