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Interactive Commercial Utilizes Tivo Features

Posted by ryuzaki0 on from the making-commercials-right dept.

scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."

1 of 165 comments (clear)

  1. interactivity? by lonasindi · · Score: 5, Interesting

    if I want interactive, I use the computer.
    On the rare occasion I watch TV, I don't want to like, interact with the commercials. that's stupid.