In Sony's Stumble, the Ghost of Betamax
QuatermassX writes "In a lengthy piece in today's New York Times, Ken Belson equates Sony's troubles in bringing Blu-Ray to market with their classic fumble of Betamax technology in the early 1980's. He also discusses the influence of Microsoft in the recent advances in the adoption of the perceived underdog in this fight, HD-DVD. The article also summarises the various twists and turns in the development of the format along with some scary numbers (that we're familiar with) on the estimated cost of Playstation 3
From TFA: "There are other industry analysts who contend that Microsoft is simply propping up Toshiba to further its own aims, like countering the PlayStation and combating the spread of Sun's Java software. Nonetheless, Toshiba is happy for the backing, given that the format was written off for dead just a few months ago.
'"There's no doubt that everyone has various agendas," said Mark Knox, an adviser to the Toshiba promotion group. "But whatever their agenda, Microsoft's support has been a huge boon to HD-DVD.'""
OK, so originally Blu-Ray and HD-DVD were going to be very different technologies. HD-DVD was supposed to be a quick and cheap evolution of the existing DVD spec -- small capacity red-laser disks that used advanced codecs such as H.264 to store HD video. Blu-Ray on the other hand was super high-tech high-capacity blue laser disks but still depended on MPEG-2.
But since the war of words has started, each format adopted each other's features. Now they *both* have Blue lasers, both have all the same advanced codecs, and even both have the same copy-protection system, all adding engineering and patent license costs. To top it off, HDDVD didn't get to market early, and thy are both likely to be on shelves this holiday consumption season. In short the differences are now pointless from the consumer's standpoint -- it doesn't really matter which one wins.
It's been speculated that Microsoft is trying to up-the-ante by backing HD-DVD heavily. Either to force a merger between the formats (and patent pools), or to stall the market until computer-based VOD can take over.
Business. Numbers. Money. People. Computer World.