Blog Epitaphs? Get Me Rewrite!
Carl Bialik writes "'Reports of blogging's demise are bosh, but if we're lucky, something else really is going away: the by-turns overheated and uninformed obsession with blogging,' Jason Fry writes on WSJ.com, responding to a recent wave of blog-doubting that includes a Gallup poll and a Chicago Tribune editorial entitled, 'Bloggy, we hardly knew ye.' Fry says blogging might not fly as a business, but 'the failure of blogging to launch a huge number of well-heeled companies or keep attracting VC money won't mean the end of blogs -- instant messaging, for one, hasn't foundered despite the difficulty of turning its popularity into profits.'"
Guess we need some more stakes. And garlic. Lots of garlic.
If brevity is the soul of wit, then how does one explain Twitter?
Lots of people seem to assume that if something is popular, then they (or someone) ought to be making money on it. But it's the exception when that happens, not the rule. Humans have been hanging out and talking with friends for thousands of years. It's wildly popular, yet money needn't change hands for it to happen. Most blogs and IMs are extentions of this. Sometimes someone makes a buck on a banner ad, like a cafe owner makes a buck when friends catch up over coffee, but the bulk of the value is in the social exchange, and the buck is just rent on the venue.