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Rise of the Small Brands

Posted by ryuzaki0 on from the anything-to-stop-getting-gouged dept.

gbobeck writes "Yahoo News is running a story looking at smaller brands in the marketplace. The article discusses the increase of numbers of people who are choosing to purchase lesser known brands of electronics. The bottom line is the major electronics makers still dominate the market, but collective presence of lesser-known brands has helped keep prices down while boosting product choices."

2 of 162 comments (clear)

  1. Re:I'm all for it by W33B · · Score: 2, Informative

    Too eager for FP to properly comment....booyaka anyway, funnily enough me and my partner in geekdom (beaner) were talking about this the other day after I politely slagged his (random branded) dvd player. In his defense he started listing the multitude of features his did in comparison to my (reasonlably new) player and it struck me that he had paid a hell of a lot less for something that did a hell of a lot more! I guess time will tell if it goes tits up after a few months but till then me thinks yay for the small guy and his cheaper feature rich products pushing down the rest... ...go on my son(s)

  2. Everything is made in the same place by dslknowitall · · Score: 2, Informative

    ...it's just branded differently. Take Radio Shack for example, all of their stereo stuff called Optimus was really Pioneer. All of their Realistic scanners were really Uniden....yadda yadda..TV's were RCA.

    I'm willing to bet it's just like laptops, only a handful of places make them, and they are customized and rebranded per customer request.

    Hell, i'm sure the same goes for generic food in the supermarket.