Rise of the Small Brands

gbobeck writes "Yahoo News is running a story looking at smaller brands in the marketplace. The article discusses the increase of numbers of people who are choosing to purchase lesser known brands of electronics. The bottom line is the major electronics makers still dominate the market, but collective presence of lesser-known brands has helped keep prices down while boosting product choices."

Comments

Re:Too bad

[pubjames]

Being a non name brand company doesn't help with the cost of manufacturing electronics.

True. But you realise that there is often a mark-up just because of brand name? There are even manufacturers that have two lines of products, one with the luxury brand and one the "cheapo" brand, whilst the products are essentially the same - the luxury brand just having different finishing and packaging.