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Hundreds Line Up For DS Lite

Posted by ryuzaki0 on from the that's-a-lot-of-shiny-plastic dept.

The launch of the newest version of Nintendo's DS handheld has seen hundreds of Japanese gamers line up for the privilege of owning one. From the IGN article: "With such an early sellout, it should come as no surprise that retailers had to turn people away. IGN noticed a steady stream of people arriving at shops, seeing the line, confirming that the DS was indeed impossible to get, then leaving. Some got in line anyway, perhaps in the hope that a few extra units would be available at the end." Update: 03/02 15:46 GMT by Z : Gamasutra spells out that the DS Lite has sold out after only a short time on the Japanese market.

2 of 51 comments (clear)

  1. Nintendo did this right by jshackles · · Score: 2, Insightful
    Microsoft I think could learn a good bit from this Nintendo launch. Reading slashdot before the 360's launch, you could see a majority of people saying "the industry is not ready for this..." and "it's only marginally better than the original xbox..."

    Then along comes Nintendo to show us what a successful launch is supposed to be like. Sure, there are some shortage concerns, but knowing the big N these will last a couple weeks AT MOST, not a couple of months! But the biggest suprise at all is that there is such a turnout for something that is essentially the same thing you could buy yesterday - only smaller and with a brighter screen.

    It's nice to see a game company like Nintendo actually understand what it's fans are after. I've known tons of people who wanted to try the DS but was put off by the sheer size of the thing. Now instead of being the size of an early 90s cellular telephone, we actually have something closer to the size of a first gen iPod. I say bravo!

  2. Why... by greyrose111 · · Score: 2, Insightful

    Why is it that when the Xbox sold out, everyone bashed Microsoft for their stupid and un-strategic launch, but when the DS-Lite sells out, people say "This is what a launch should look like"?