AOL Won't Budge on Email Tax

deman1985 writes "InformationWeek reports that AOL has no intentions to budge on its use of certified email. The company today released a statement apparently in response to the vast amounts of criticism over the past week from consumers and various organizations. From the article: 'We believe more choices, and more alternatives, for safety and e-mail authentication is a good thing for the Internet, not bad,' said an AOL spokesman. 'Everything that AOL has in place today free for e-mail senders remains -- and will only improve.' The programs critics aren't so optimistic, but that doesn't seem to be hampering the company's plans. In a quote that could only be labeled short and sweet, AOL announced, 'Implementation of this timely and necessary safety and security measure for our members takes place in the next 30 days. Mark it on your calendars.'"

Comments

Open-letter petition to AOL

[RootsLINUX]

You can sign it here: http://www.dearaol.com/. MoveOn.org (political action group) is renouncing this absurb proposal by AOL as well. So it's not just strictly tech companies that are opposed to this.

User whitelist

[kindbud]

If an AOL user has you in their whitelist, you bypass all spam filters. No fees, no forms to fill out, no feedback loop to maintain, nothing. So all these charities just need to tell their users to put them in their whitelist before signing up for mailing lists or whatever. Lots of sites do this already, because they are aware of spam filters.

"Let Me Esplain"

[That's Unpossible!]

"No, is too much, let me sum up."

AOL has made a series of poor choices with their email program/system, for years on end. Some highlights:

- They only display the email address of the person sending you email. You have to open the email to find out the name of the sender! (Shouldn't this have been fixed 15 or so years ago when AOL first started letting outsiders send email to their members?)

- If an AOL user wants to include part of your email in their reply to you, they have to copy and paste it themselves, there is no notion of inserting quoted text as with every other email program on earth.

- They put the "Report Spam" button right next to the delete button, and from the user's perspective it does the same thing: email disappears when you click it, with no warning. But on the back-end, AOL counts these against the sender, even if the person did it by mistake (since it is right next to the Delete button, this is very common).

- And the best of them all: plaintext emails to AOL members do not have URLs hyperlinked! They have to copy and paste the URL into the web browser in AOL, or the sender has to format the plaintext as a link, using A HREF, even though everyone ELSE that receives the email in this fashion will see this tag surrounding the URL. If you want everyone to have a nice view of your email and be able to click on the links, you have to format it as HTML.

Now here is where this email tax comes in. Right now, if an AOL member clicks on a link in your HTML email to them, they will get a warning that links are disabled, unless you are in their address book, or you are in the AOL Enhanced Whitelist. You get on this whitelist by having a clean record of sending a lot of email to AOL members, and not being reported too often as "spam." I.e. you're a company sending a lot of legitimate email.

In this case, they click on your links and they just work. If you're not on the enhanced whitelist, and you're not in their address book, they have to click on a "enable links for this email" button for EVERY EMAIL.

Now AOL wants to replace this enhanced whitelist system with the email tax system run by GoodMail.

The problem here is not safety or spammers, it's:

1. AOL's spam detection sucks.
2. AOL's email program sucks.

If they fixed those two problems, there would be no need for an enhanced whitelist or goodmail!

As for their line, "We believe more choices, and more alternatives, for safety and e-mail authentication is a good thing for the Internet, not bad..." Let me ask them, "So why are you dropping the enhanced whitelist?" That's not more choices, that's dropping one in favor of another... another that will provide you with some much needed profit.

I'm sure their motives are pure.