Google Agrees to Pay $90mln on Click Fraud Lawsuit

Hitokiri writes "Google has agreed to pay up to $90 million to settle a class action lawsuit 'Lane's Gifts v. Google'. The settlement stems from a lawsuit filed by Lane's Gifts earlier this year in an Arkansas state court and is designed to settle all outstanding claims against Google for fraud committed using its pay-per-click ad system back to 2002Google has made a statement on their blog."

Comments

Re:Tip of the iceberg

[AuMatar]

Welcome to advertising. How many people really bought your product after seeing the ad? How many wouldn't have bought it without the ad? How can you even measure these numbers? Advertising is for the most part a giant scam. Are you going to buy RC cola instead of coke or pepsi if you don't see their ads this week?