Amazon's Online Movie Service
ebresie writes "According to the NYT, it looks as though Amazon is going to start competing with iTunes movie downloads." From the article: "So far, Paramount Pictures, Universal Studios and Warner Brothers are engaged in the talks, said one person close to the talks who, like the others, asked not to be identified because the negotiations are continuing.
Although it is not clear when it might begin, an Amazon downloading service would be sure to send waves through both the media and retail worlds. Players in both industries are racing to offer new ways to give technology-savvy audiences instant access to their favorite shows and songs, in a field crowded with potential rivals using Internet and on-demand technologies. "
From TFA:
If the advanced negotiations are successfully concluded, Amazon's service would position itself in the media world alongside rivals like Apple Computer's iTunes as a place where people go not just to order goods to be sent by mail, but to instantly enjoy digital wares as well.
I think that Amazon competing with Apple iTunes or Google Video is a bad idea. It seems that Amazon's power is in it's large (physical, not digital) distribution system. But, I think they may be half way to something good. Maybe this would help them compete with the box stores. Say I want to buy a video from Amazon, because it's cheaper than Sprawlmart, but I want to watch the video that night, and not wait for the mail. That would be a great service and Amazon might be able to provide this. Let me stream it tonight, and get the dvd in the mail next week. Will Amazon move in this direction?
Almost certainly this will not be exactly what the NYT thinks it means.
Possibilities include:
1) Costs so high that people will decide that they'd rather just wait and buy the official DVD because it will have extras or else download it off a P2P network for free.
2) Use of a lower resolution image that while technically DVD burnable, offers an inferior viewing experience for the consumer. One such option would be to make 352x240 NTSC or 352x286 PAL resolutions available, which are legal DVD resolutions. Such video, if a sufficiently low bitrate were used, would provide an inferior VCD-like viewing experience that would not really be able to compete with an official DVD release to stores later.
3) They'll let you burn it to DVD, but not in DVD format. You'll have to burn it as a DVD data disc and it will have DRM that keep standalone DVD players from playing it and it will only be playable on a PC.
I totally agree that if any burning process isn't fairly idiot-proof, it will definitely fail.
I'd like to be able to subscribe to TV shows through any service, in Canada. Why is it so difficult to bring content available digitally in the US to other countries?
As for file size, well that is directly related to final quality of course, but I get Battlestar Galactica (45 minutes) in excellent quality at around 350 MB. On a busy torrent, that takes sometimes less than 30 minutes to download. On a fast link, you could almost stream it ! I can rip a 2 hour movie DVD to xvid at a filesize of 1200MB and keep the ac3 sound and get excellent quality to boot.
DRM is always an issue regardless of (legal form of) delivery.