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Gauging Google's Gaffes

conq writes "BusinessWeek has a piece looking at some of the recent faux pas of Google and what implications they might have. The articles's conclusion: They should hire a chief marketing officer to avoid such gaffes. From the article: 'Recent missteps that have whipsawed or irked investors include the inadvertent release of sales projections and an agreement to censor its own search results in China. Then on Mar. 8, Google used a vaguely worded blog on its site to disclose a settlement of as much as $90 million in a case concerning click fraud. That came days after the company said the case was without merit and told investors the impact of click fraud on advertisers is immaterial.'"

19 of 140 comments (clear)

  1. Conspiracy by Alex+P+Keaton+in+da · · Score: 3, Insightful

    Call me a conspiratorialist- But I think that things like the "accidental" release of the slides showing the planned online hard drive backup thing, are planned.
    And another thing- They may or may not be a great company- I am not here to argue that, but they are made up of people- and as such, mistakes will be made.
    The real question is, is it hubris to think that google can do what it wants, instead of what wal street wants, and still stay so valuable (on paper)?

    --
    And All I Ask is a Tall Ship And a Star to Steer Her By
    1. Re:Conspiracy by AuMatar · · Score: 2, Insightful

      No, the real question is- do they care? There has been no voting stock issued, the founders still own the company. The company is making millions. In reality, the price of stock has no effect on a company unless the people making decisions want to dump their ownership for cash- stock sales give no new cash to the company. In fact, google has billions in the bank. Since I don't think Larry and Sergey want to sell their holdings entirely anytime soon, I don't think they give a shit about the share price. They're already millionaires on what they already sold, they don't need to care about short term profit/loss.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    2. Re:Conspiracy by farble1670 · · Score: 2, Insightful
      if you think google does any other than try to maximize its profits, you are mistaken. public corporations simply do not do anything but exactly that. public corporations are owned and by investors that have one single goal.

      i'm really sick of folks thinking that google is some sort of atruistic entity fighting for superior technical solutions. nothing could be further from the truth. i think we are just seeing the tip of the iceberg here.

    3. Re:Conspiracy by general_re · · Score: 3, Insightful

      They still have a fiduciary duty to the other shareholders, and given the explosion of shareholder lawsuits over the last few years, they'd be wise to care at least a bit - "I got mine so fuck you people" is not going to fly.

      --
      ABSURDITY, n.: A statement or belief manifestly inconsistent with one's own opinion.
    4. Re:Conspiracy by Anonymous Coward · · Score: 2, Insightful

      They also need to maintain the value of stock options issued to employees in order to maintain employee retention. If their stock price drops, the options will become worth less/nothing, and they'll face the same problems Microsoft faced when their stock price became stagnant.

      Stock options are still a popular tool to lure and maintain valued employees within the tech industry. How many of Google's key people will look for greener pastures without proper incentive to stay?

  2. Good Google by Device666 · · Score: 4, Insightful

    How can a company which is depending on the advertise business, stockholders and operation on world level between all the cultural disputes (China) stay an not evil company? Who decides: the clients, a nation or the stockholders?

    Besides that, what good is a google application which shares as a unwanted side-effect sensitive business documents without the knowledge of the respected companies?

    When it comes down to money,some evil stockholders, countries or clients will take on the power game. And I guess it will heappen when google has a real bad financial quarter. So we have to wait for that for a while I guess. We'll see how google will evolve.

  3. CMO? Of course! by uradu · · Score: 4, Insightful

    Because--as we all know--companies that do have Chief Marketing Officers never commit any PR gaffes. You can never have enough management!

  4. Re:Google's Philosophy: a love and hate relationsh by pilkul · · Score: 4, Insightful
    So you used dishonest techniques to increase your pagerank on Google (you claim unintentionally, but that's irrelevant) and Google knocked your site off its listing as a result. I don't see what the problem is.

    You have a "love/hate relationship" with Google because you're running a website. My experience is that it's mainly webmasters and advertisers that have any dislike of Google, because they're so relentless at protecting the interests of their users.

  5. Re:Panty Bind by Anonymous Coward · · Score: 5, Insightful

    Google should just keep doing what it wants and ignore the people in New York who seem to think they can't be ignored...

    Ahh, so they should continue to misrepresent information to shareholders? They should reap the financial benefits of the system but not be held accountable by the same system? Remember, "the investors" aren't just the guys trading in NY, there are tons of folks and organzations that invest other folks money that are also "investors" and they are being just as irked and feel like Google is not operating is a straight forward manner.

    It continues to amaze me that crap that Google does is seen as innovative and being a maverick shaking up the establishment, but the same deeds done by other companies would be universally condemned. If M$ did similar stuff everyone would be all up in arms. It's funny what cult of personality will do for you, that and a catchy tag line "do no evil". Reminds me of the schlocky 80's flick where Dolf Lundgren plays the alien that blows people away while stating (quite deadpan may I add) "I mean you no harm". I picture Dolf with the words "Google" tatooed to his head and all the gFanBoys drooling while mesmerized and chanting "I mean you no harm" while Dolf casually blows them into oblivion, all the while the other gFanBoys stating that "he must of deserved it".

  6. Re:Panty Bind by Watson+Ladd · · Score: 4, Insightful

    If more compainies start doing this, analysists will be out of a job, and need to learn calculus first. A lot of analysists just do seat-of-the-pants based on reports. Google isn't giving them any material, which stabalizes GOOG.

    --
    Inventions have long since reached their limit, and I see no hope for further development.-- Frontinus, 1st cent. AD
  7. Selling shares was a mistake by Anonymous Coward · · Score: 2, Insightful

    Google went public when it became a corporation and sold shares on the open market. They now have an implacable stakeholder, the share owners. Their duty (by law) is now to maximize shareholder value. They can no longer behave as they did previously. If they think they can they should consider the example of Conrad Black who was brought low by the shareholders of Holinger.

    Corporations generally behave like psychopaths. The people running them may be wonderful decent people but the corporations still behave in an anti-social manner. It will be not too many years before "Do no evil" becomes just a pleasant corporate memory.
    (/rant)

  8. Fuck Wall Street. by mikelieman · · Score: 3, Insightful

    Playing the Wall Street Game isn't Google's game.

    Just be glad, Wall Street, that they even let you in to play.

    --
    Technology -- No Place For Wimps! Grateful Dead and Jerry Garcia Chatroom -- http://www.wemissjerry.org
  9. Re:Google's Philosophy: a love and hate relationsh by Bing+Tsher+E · · Score: 2, Insightful

    Well, Google bought and monopolize huge Usenet archive that goes back years and years. So it would such if google dried up and died. Actually, since they're really keen on all kinds of other publishers 'giving it up for the public good' they should do as well. I would think a ten volume DVD-ROM set would probably cover the Usenet archive (minus binaries) up 'til about 1998 or so... So google should release that, to anybody who wants to buy a copy. At a reasonable 'people friendly' price... What does a Ten DVD box set cost at WalMart again???

  10. Re:Panty Bind by Saeed+al-Sahaf · · Score: 2, Insightful

    The shairholders walked into this FULLY INFORMED, or at least the should have. Google said they would not be giving guidence in the treditional way that Wall Street has become accustom. None of this should come as a surprise. There has bee full disclosure, and now that a few of the buyers don't like the situation, they want to change the rules.

    --
    "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
  11. Naive by XMilkProject · · Score: 2, Insightful

    It's sort of naive to assume that these things are 'gaffes'. There is no reason to believe that they are not all intentional.

    The article is saying these gaffes are hurting google, but personally, I'm not seeing google hurt at all... Maybe they are alot smarter than they are getting credit for.

    --
    Big ones, small ones, some as big as yer 'ead!
    Give 'em a twist, a flick o' the wrist...
  12. Re:Panty Bind by shawb · · Score: 2, Insightful

    By and large it is not the shareholders that are asking for guidance, it's financial advisors looking for guidance. Google issued statements on what they will and will not do before the stock was available public, so if people bought stock without looking at these statements, then they don't have anything to complain about. The people who bought stock second hand from those that actually got in on the IPO (back when it was what... $50 a share?) have even less to complain about, as they should have actually taken a look at the terms that Google set forth and what rights the initial stockholders were allowed to transfer.

    --
    I'll never make that mistake again, reading the experts' opinions. - Feynman
  13. Re:Google's Philosophy: a love and hate relationsh by shawb · · Score: 3, Insightful

    like their relentlessly protected the interest of their chinese users?

    Google made compromises which they felt were in the best interest of the Chinese Users. Their options were 1)be banned by the chinese government or 2)censor the results. Now google censors the results, but at the very least tells the users that results are being cesored per Chinese Law. This is information that, as far as I know, other search engines do not reveal. Letting the Chinese people know which information is being censored is the first step in getting that censored information to them, as it will spark curiosity in the rebelious who know that something is wrong with the system, and now have actual evidence.

    --
    I'll never make that mistake again, reading the experts' opinions. - Feynman
  14. Seems like someone needs a job... by guruevi · · Score: 2, Insightful

    Earlier this week suggestions that Apple needs a Security Czar, now that Google needs a CMO. Next week: Microsoft needs a good CEO, CTO, CSO and CMO, RedHat needs a Chief Hackers Officer and Novell a Kernel Czar.

    I am also looking for a job, but I'm not suggesting new (unnecessary/redundant) jobs to any company's I would like to work at.

    --
    Custom electronics and digital signage for your business: www.evcircuits.com
  15. Re:Panty Bind by Anonymous Coward · · Score: 1, Insightful

    You are an anonymous jackass who stubbornly refuses to learn the rules of the capital market. No one forced you to buy, no one is forcing you to hold. Stop braying and sell the stock, jackass.