Cisco Plans Its Home Invasion
theodp writes "Despite lots of scars from earlier consumer craziness which included an Internet-connected fridge, Newsweek reports Cisco has set its sights on your living room, including videoconferencing which would let CEO John Chambers watch his beloved Duke basketball with far-away relatives. While recent acquisitions of Linksys and Scientific Atlanta make Cisco the only company that can come in on top of technology that's already inside homes, some skeptics say speaking to the consumer is simply not in Cisco's genes."
Microsoft, Intel, AMD and now Cisco all have this strange belief (mostly via their idiot CEOs) that they're going to make this triumphant entry into peoples' living rooms. I'm afraid they are PC software and hardware companies, and nothing more. They just don't have what it takes in the same way as Apple, LG and other consumer electronics companies do.
There's also the issue of the use OF DRM, and the paradox that the only way you can make a digital home is to make content flow like water i.e. it's free (like peoples' MP3 collections today) or ridiculously cheap. There's no way that's going to happen legitimately.
There's also the issue that the average home user can't afford a home network, a central Windows Media server or ridiculously expensive Cisco equpment.
These silly PC companies are all pissing patterns in the snow.
I know it is just a nit-pick, but using the example of video conferencing with friends that are so far away made me think about game broadcast blackout areas. I mean, how can I watch a football game with friends across the country if they're not "allowed" to watch the game anyway?
Or, more to the point... will the NFL/MPAA/[insert anti-digital copying lobby] go after this device since, to get around said blackout, I could point it at my TV and share the experience with said friends?
Diplomacy is the art of saying, "Nice doggie!" until you can find a rock.
Jeez, it must be tough being the super-successful CEO of a super-successful company. You come up with this great idea to invade people's living-rooms - why bother to be asked in? - and then learn that you'll have to take your place in the queue. A few other guys are eager to knock the door down and start lifting Joe Sixpack's wallet: Microsoft, Apple, Intel, AMD, Sony, Samsung, AOL Time-Warner, Google, Amazon, a dozen telcos, a couple of dozen huge media combines like NI, several hundred ISPs, a clutch of VOIP outfits, Blockbuster, Hollywood, the music industry, major retail chains, and a few thousand internet fraud artists and phishing rings. One at a time boys!
I guess this is some kind of bullshit bubble. There aren't enough living-rooms to go round to service this lot even once, and when folks discover that the "living-room of the future" offers the same crap TV as today except with overpriced and murky video-conferencing, they are likely to fit a few new locks on the door and get out the big scissors when they see Mr Suit's fingers straying towards their wallet again. Me, I'm going to stay inside and watch a couple of dozen CEOs brawling and shouting on the lawn outside.
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