Adapt to New Technology or Die

An anonymous reader writes "Yahoo! News is reporting that in a recent speech to fellow stationers and newspaper makers, Rupert Murdoch has stated that the 'newspaper industry needs to embrace the technological revolution of the Internet, MP3 players, laptops and mobile phones or face extinction.'"

Comments

Re:BLEA

[Anonymous Coward]

Adapt to new anologies or die!

Paper Delivery

[ackthpt]

The biggest reason that newspapers have it so tough is that the delivery person keeps throwing my newspaper down the hallway. Not near my door, not even at my door, but down the hallway. On Sunday mornings, I find my paper at the bottom of the stairs after the ads been rifled through. Customer service is what needed to save the newspaper industry!

Must be past the end of the Paper Boy Era.

When I was in my late teens I inherited my older brother's paper route. It was somewhere about 65 customers. As this was my main source of income I took a particularly aggressive view towards growing and maintaining the route. In 3.3 years I had it up to 150+ customers, much to the annoyance of paper boys of neighbouring routes. My parents always sent me out with our paper, just in case I saw someone moving into a new house -- I'd introduce myself and give them the paper free and ask if I could sign them up. I was breaking my back, but I was also raking in some decent cash for a highschool kid. I made certain papers weren't left in wet or could be blown away or anything. When I retired and left for college the newspaper said it was too large a route for any one carrier and split it.

Now people drive past and chuck papers in the general vicinity of doors. I know what you mean.

Dear Rupert

[pandrijeczko]

Tens of thousands of years ago, a scruffy bloke with long hair who smelt of rabbit skins & said "Ugh!" rather a lot, was sat in his cave pondering a particular problem - how to move a very heavy rock from point A on the Earth's surface to point B. Although this bloke wasn't to know it at the time, he had to find a way of overcoming the friction that the rock exerted on the Earth's surface due to it's mass and surface area.

Perhaps more by luck than chance, he found that if he could lever up the rock and place cylindrical logs under it, he could move it...

Some time later, another bloke less pre-disposed to living in a cave, decided to create circular discs, probably of wood, that could be placed in each corner of a heavy object by connecting them in order to move it easier - and so it was that "the wheel" was born...

And as we leap forward through the millenia to our present day, we see that the concept of the wheel remains fundamentally unchanged - it's still circular, probably has an axle and is best used in numbers of four or more.

The wheel, and numerous other technological developments over the centuries, serve to demonstrate that some inventions can be pretty much designed correctly from the time of their inception without the "need" to replace it completely purely for the purposes of technical advancement.

Besides, as the owner of "The Sun" newspaper in Britain, a journal aimed specifically at those modern-day individuals who are pre-disposed to cavemanhood & writing with crayons, can I suggest that you, sir, are a complete and utter gobshite who is totally out of his depth and has far too much money for his own good.

In summary, therefore, may I suggest that you continue publishing stories about "Lesbian Vicars" for those knucklescrapers who continue to find amusement for their unicellular brains in your newspaper & leave those of us who are more pre-disposed to understanding technology to make decisions about whether we still want paper newspapers or not.