Google Base Retail Rumours Confirmed
kaufmanmoore writes "According to an MSNBC report, the head of Google's European arm has said that Google wants to use Google Base for brick and mortar stores to submit lists of goods and prices in order to create an online presence." From the article: "Google would index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands. Mr Arora said: 'Google Base is going to have a huge impact on retailers," adding that the move reflected internal research, which found many leading European retailers did not feel they were competitive enough online.'
RTFA.
Froogle doesn't take brick and mortar stores' inventories, just online retailer's inventories and price lists, then smashes it together for you to search in. This is something like PriceGrabber.
Google Base will be designed so that small/local brick and mortar stores can upload their inventory and price list on a regular basis so that they have an internet presence, it's not designed for store that already have such presence.
someone had to say it..........