Google's CEO Clears the Air

prostoalex writes "Google CEO Eric Schmidt sat down with PC Magazine to discuss some of the current issues swirling around Google, such as China and censorship, growth of the video content on the Internet, Microsoft's planned move into online ads, working with AOL and Internet neutrality." From the article: "Schmidt was quick to say that the acquisition of Writely was not meant to create a competitor to Microsoft Office, which he said solves a complicated and important problem of work productivity. Writely is a server-based editing system where you can move your files around, he said, and there are places where a rich text editor is useful in Google."

Comments

Privacy concerns

[Baseball_Fan]

One thing that will increase advertising effectiveness, he said, was better targeting of ads. He said Google ads are very targetable, because Google knows a lot about the person surfing, especially if they have used personal search or logged into a service such as Gmail. This he said was true not only of text ads, but for display ads and eventually for video ads as well.

Am I the only one who does not like Google collecting surfing habits or using email to decide what ads to send my way. What other ways can this information be used? Will Google one day sell this information to employers? Will there be enough data that Google can link surfing habits to a real person, not a virtual internet user?

Will credit card companies and banks join a data mining company to share collected information?

Can people imagine if their bank, ISP, and employer joined forces to paint a complete profile of a person? Can that data, when taken as a whole, be used to predict things like how much a person will cost in health insurance, and that data be used to not hire a person?